Sir Keith Mills GBE DL is the Bid Chair for the UK team of SAZKA Group’s bid for the Fourth National Lottery Licence. He is a British business entrepreneur who founded the Air Miles and Nectar customer loyalty programmes and has established numerous businesses, both in the UK and internationally. In September 2003, Sir Keith was appointed International President and CEO of London 2012, established to bid for the 2012 Olympic and Paralympic Games. Having won the bid, he established LOCOG to organise the Games, where he was Deputy Chairman alongside Lord Sebastian Coe. In 2007 Sir Keith established an Olympic related charity, International Inspiration, which he chaired, and in 2008 he established a UK charity, Sported, which he funded and chaired for 10 years. In 2014 Sir Keith established, and was Chairman of, the Invictus Games, working with Prince Harry to deliver a new major international sport event for wounded servicemen and women. Sir Keith Chairs the Royal Foundation of The Duke and Duchess of Cambridge, and the Invictus Games Foundation. Sir Keith is also a Director and an investor in a number of private companies.
Sir Keith has received numerous awards including: Master Entrepreneur of the Year, Chief Executive of the Year, and the Sports Industry Businessman of the Year, and was knighted by The Queen in 2006 and again in 2013 when he received the Grand Knight Cross for his services to sport.
Alastair Ruxton is SAZKA Group’s Bid Director for the Fourth UK National Lottery Licence Competition. Alastair is responsible for leading the bid vision, strategy and the submission of our bid proposal to the Gambling Commission.
Alastair began his career as a lawyer in London with Slaughter and May and Olswang. He was a member of the winning London 2012 bid team, and spent 7 years at the Organising Committee for the London 2012 Olympic and Paralympic Games, working on a range of issues with the UK Government including the Olympic Lottery. Most recently Alastair has worked on a number of international projects, including the 2019 Rugby World Cup in Japan.
Giselle Pettyfer is SAZKA Group’s Campaign and Partnerships Director for the Fourth UK National Lottery Licence Competition. Giselle is responsible for the bid campaign, involving communication with stakeholders, public affairs, marketing as well as developing the bid’s strategic partnerships programmes.
Prior to joining our UK team, Giselle was Chief Executive of Falcon and Associates in Dubai involved with the successful Expo 2020 Dubai bid. Before that, she gained her experience as Director of Communications at the International Olympic Committee in Lausanne, Switzerland. Giselle will use her experience to ensure our dialogue with all groups the lottery touches conveys the benefits of a UK lottery run by the Sazka Group.
Harriet Jameson is SAZKA Group’s Good Causes Lead for the Fourth UK National Lottery Licence Competition. Harriet is responsible for managing all aspects of the bid’s good causes programme, including the strategy, planning, marketing and communication. Harriet will ensure that our bid both reflects the critical role that good causes play within the National Lottery, and builds on our international good causes experience. Prior to joining our UK team, Harriet spent 18 years in the charity sector, with the last 8 years at Comic Relief, a major UK charity and grantmaker. Her most recent role was as Comic Relief’s Executive Director of Impact and Investment, with responsibility for allocating all their grant funding to UK and international charities. Harriet will bring this expertise to integrate good causes at the heart of the National Lottery experience, and ensure a much-needed long term boost to the good causes which are funded across the UK.
Lucy Buckley is SAZKA Group’s Digital and Innovation Lead for the Fourth UK National Lottery Licence Competition. Lucy is responsible for bringing an innovative approach to the use of new technology for player engagement. Innovation will play a major part in the next generation lottery services and Lucy will be developing our solution for the expansion to new channels, new ways of playing and different playing patterns.
Prior to joining our UK team, Lucy gained her experience at Inspired Gaming Group, London where she was in charge of digital transformation and at Nektan Plc, London as Chief Executive Officer. Lucy’s experience of UK and international gaming and specifically player attraction will complement our wider international experience of lottery innovations and customer experience.
Anna Dearlove is the SAZKA Group’s Player Protection & Compliance Lead for the Fourth UK National Lottery Licence Competition. Anna is responsible for our strategy for, regulatory compliance & responsible gaming. Anna will ensure that player protection is at the heart of our solution and this commitment is reflected across every part of our bid. Prior to joining our UK team, Anna was head of licencing and regulatory compliance at Mylotto24, and Director of Compliance at NYX Gaming/Openbet. Anna’s experience of international and UK regulatory compliance will ensure player protection is core to our solution.
Viktor Hoffmann is the SAZKA Group’s Customer Behaviour Lead for the Fourth UK National Lottery Licence Competition. Viktor is responsible for defining our customer engagement strategy for the UK market and how that strategy enhances player experience across the retail and digital streams. Viktor will ensure that our Marketing Automation, Data and Analytics solutions create value and evolve based on current and future customer needs. Viktor previously worked for BetConstruct as Global Marketing Director, was CMO at Addison Global Ltd and served as CPO and later CEO of the Marathonbet Group. Viktor has experience of developing an innovative and distinctive playing experience in the UK, France, Germany, Scandinavia, Russia and CIS, Latin America and Asia.
Andrew Liles is the SAZKA Group’s Retail Lead for the Fourth UK National Lottery Licence Competition. Andrew will be responsible for the engagement strategy with UK retail outlets to ensure their requirements are incorporated in the transformation of the UK lottery. Previously Andrew was Managing Director of Stanley Leisure and Interim Chief Commercial Officer at Hattrick Sports Group. Andrew’s experience in engaging with stakeholders across the UK, Europe and Africa will ensure that UK retail outlets are well represented in our bid.
Brian Morgan is the SAZKA Group’s Digital Channel Lead for the Fourth UK National Lottery Licence Competition. Brian will be responsible for defining the digital strategy and how that strategy reflects the new digital channels and portfolio developments. Brian will ensure that our solution provides an innovative approach that is cognisant of new and emerging technologies. Brian previously worked as an advisor to the New Zealand Lotteries Commission on the introduction of online gaming. He also worked as Executive Director Digital for Scientific Games. From his experience in digital lottery and gaming in several jurisdictions, Brian brings a wealth of knowledge in engaging with players in the online market.
As CEO, Robert leads the SAZKA Group and its international team with the aim of becoming one of the key players in the lottery and gaming sector, with an emphasis on innovation and expansion of the business both organically and through acquisitions.
He strongly believes that teamwork, a focus on innovation, and speed are success factors in this industry, which is significantly impacted by technology and changing consumer expectations.
Robert has been instrumental in turning Sazka a.s. around in the Czech Republic to become one of the fastest growing lottery companies in Europe between 2013 and 2016.
He started his professional career with Procter & Gamble and Benckiser before spending 15 years in mobile telecommunications with T-Mobile as Chief Marketing Officer for T-Mobile Czech, and later as CEO of T-Mobile Slovakia and T-Mobile Austria.
Robert serves as the First Vice President of the industry association European Lotteries.
Štěpán is responsible for the sourcing, execution and management of investments in the gaming industry within the SAZKA Group. Štěpán leads the M&A and strategic business development of the SAZKA Group, including the recent acquisitions of Casinos Austria, Austrian Lotteries and the Italian Lotto license.
Prior to the SAZKA Group, Štěpán was Investment Director at KKCG, covering investments in the gaming and telecommunications industries. Štěpán joined KKCG from Chayton Capital, a London-based private equity firm. Prior to Chayton he had focused on private equity, M&A and corporate performance improvement while working for Aetheon Capital, Deloitte, Bank Gutmann and Creditanstalt Investment.
Tony leads the SAZKA Group’s technology and innovation strategy for Group’s digital platforms and architecture to maximize the operational success of the Group.
Tony has extensive experience in Israel, US and Estonia heading up the technology and delivery organizations in range of industries, including gaming, telecom, and information security.
For the last six years before joining the SAZKA Group Tony served as the Vice President at Playtech, the world's largest online gaming solutions supplier.
Ján is responsible for the organic development of SAZKA Group operating companies, monitoring their performance and ensuring best practice exchange within the Group. He oversees and supports the implementation of Group and operating companies’ major strategic initiatives. Furthermore, Jan is responsible for the Group’s back office activities.
Before joining SAZKA Group, Ján worked as Principal for the global management consulting firm Kearney in the German speaking region, with focus on strategy and operations. Prior to consultancy, he gained private equity and M&A experience working for Penta Investments and M&A advisory boutiques.
Kenneth joined KKCG as Head of Corporate Finance in April 2019 and in this role devoted the majority of his time to projects with SAZKA Group, including its Voluntary Tender Offer for shares in OPAP and the related financing, and SAZKA Group’s inaugural international bond issuance in November 2019.
Before joining KKCG and SAZKA Group, he worked as an investment banker at Morgan Stanley and Deutsche Bank in London, Moscow and Hong Kong, and in Corporate Finance at Thames Water.
He has more than 15 years of corporate finance experience.
Jan joined KKCG with a view to incorporating a marketing mindset into all facets of the Group's business in 2013. He has been responsible for developing marketing strategy for all KKCG Group businesses.
Since the beginning, he has been working on turning Czech Sazka around to become one of the fastest growing lottery companies in Europe.
Before joining KKCG and SAZKA Group, he served as a marketing specialist for the local brands of the Opavia/Danone Group before joining Reckitt Benckiser, where he spent the last four years at the London Head Office as the Global Marketing Manager responsible for the strategic development of global brands.